The analyst also points to the limited success of sideloading when made available on other platforms. 'From the consumer perspective, we see very little demand for alternatives to the App Store given the unmatched security, ease of use (centralization), and reliability the App Store provides.” “Apple’s customers have long prioritized the security, centralization, and convenience that the App Store brings,” he argued. Morgan Stanley analyst Erik Woodring believes most Apple customers prefer the curated App Store model. It also hints that the company continues to negotiate its approach to this.Ĭentral to this negotiation will be the security and privacy of its users, and the desire to ensure those of its users who want to protect those values are empowered to make the free choice to do so, even if that means they don’t choose to purchase apps from sources external to Apple’s stores. This strongly suggests previous speculation that Apple is developing some form of safe app sideloading system is correct. Instead, Apple’s Craig Federighi, vice president of software engineering, said during an interview that Apple is “working with the EU” on “what safe compliance would look like,” whatever that may mean. We had expected the company to discuss this at WWDC 2023, but it did not. In the face of such pressure, Apple may well be developing a system to permit app sideloading. The new Japanese regulations don’t take effect until 2024. Similar regulations are expected globally.

The act makes it mandatory for Apple to permit app sideloading beginning in March 2024. Apple is already under similar pressure in the EU, where the Digital Markets Act became law in November. Perhaps a little more concerning is that the government wants the platform vendors to allow users to delete preinstalled apps and not to give preferential treatment to their own services.

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